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| SEPTEMBER - 1st Place Winner |
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orcon
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Creative Agency: |
Special Group |
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Media Agency: |
Sean McCready - Frontier Media |
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Creative Directors: |
Rob Jack and Tony Bradbourne |
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Production Company: |
Exposure |
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Director: |
Chris Clark |
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Interactive Agency: |
Salt Design |
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Interactive Creative Director/Designer: |
Michael Chalberg |
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Client: |
Orcon |
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Head of Customer Marketing: |
Charlotte Speed |
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Head of Brand and Communications: |
Duncan Blair |
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Head of Sales and Marketing: |
Taryn Hamilton |
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CEO: |
Scott Bartlett |
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| The idea |
Special created this unique internet banner for Orcon to dramatise why their no-contracts approach to business gives New Zealand companies the freedom to grow and change. They've shrunk an office down and placed it into a banner and made it interactive.You can watch mini episodes of office life - covering everything from new business wins through to escaped convicts and office meltdowns.
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| Use of the medium and innovative use of media |
It's designed to create attention and engagement in a way not before seen in banners. It's a typically creative approach from Orcon (who are of course the Axis 'creative business of the year').
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| Engagement: quality of consumer interaction |
A co-production by Special Group, Exposure Films and Salt interactive, it's internet meets TV. Each scene blends seemlessly together creating an incredibly engaging consumer experience.
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