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| May - 1st Place Winner |
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Plunket NZ
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Creative Agency: |
Shift Ltd |
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Live Date: |
6 March 2010 |
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Media Agency: |
Direct placement |
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Project manager: |
Megan Huddleston |
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Creative Director: |
Bindy Bonnette |
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Creative Concept: |
Anita Funnell |
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Designer: |
Sophie Slack |
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Production: |
Dom Collins |
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Flash Production: |
Skull and Bones |
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| Information |
Plunket is New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of 5.
March is Annual Appeal month for Plunket and this year they reinvigorated their campaign of Be a SuperHero for under 5’s through online and offline collateral.
The heart of the campaign is a playful, DIY, kiwiana styled site that encourages you to ‘SuperHero Yourself’ by uploading a picture of yourself and create a personalised costume and name. You are then encouraged to share it with your friends and family via facebook and email.
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| Campaign Type |
Microsite: www.superheroes.co.nz |
| Statistics |
The message spread with over 5,800 visitors in the first 10 days
1,450 comic book covers were created, 37% of whom posted them to their facebook walls.
Super babies were turning up everywhere.
The Campaign runs until the end of March so it’s not too late to donate and SuperHero Yourself..
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