Enter & Win - The Judging Process

The Judging Process

The entry process is very simple. All we ask is that campaigns have run in the past few months and are for a live, bona fide client.
Entry measurement can be based on metrics provided by the entrant or known to the Judging panel; however the decision of the Judging panel will be based on outstanding creativity within the bounds of interactive media.
Support metrics to demonstrate effectiveness or success of the placement or campaign may be taken into account and can include engagement, likeability/popularity, conversion metrics such as cpm/cpc/cpa, and innovative use of technology, novelty, or brand awareness.
Engagement metrics, where submitted, should be based on voluntary engagement by the viewer. Forced engagement (eg sound, engagement to shut down or close page) will be marked down.
An Award will be given at the Judge’s discretion and it is possible for the judges not to award any entry in a particular month.