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Describe how your entry meets some or all of the following judging criteria:
(a) The idea: creative excellence
(b) Use of the medium and innovative use of media
(c) Engagement: quality of consumer interaction
Commercial viability: bear in mind we’re looking for commercial entries. There are other awards and opportunities for charitable work, student portfolios or great stand-alone sites or microsites, but at the IAB NZ we’re focussed on growing online advertising revenue in New Zealand. We believe one of the ways to do this is to showcase great work that has been bought or sold on NZ websites or through NZ entities.
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