| December - 1st Place Winner |
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Aveeno |
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Creative Agency: |
The Farm |
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Live Date: |
AUG09-OCT09 |
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Media Agency: |
OMD Digital |
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Contact: |
Natalia Lee, OMD |
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| Information |
The primary objectives of the Aveeno online campaign was to impact the audience, create a high level of awareness and education of the advantages and benefits of the Aveeno Skincare range. OMD engaged Yahoo!Xtra and MSN to help achieve these objectives. Both of these high reaching portals over delivered and the campaign was a huge success both in terms of reach and engagement. |
| Campaign Type |
Mix of rich and standard banners which included video, OTP, HPTO, pushdown banners and in banner sampling. |
| Statistics |
AUGUST - NOVEMBER
- 10,046,449 impressions and 9,986 clicks were delivered
- 3,810,785 uniques reached at a frequency of three
- Average dwell time on the rich media placements was 76.25 seconds
- Average engagement rates were 25.85%
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| The Judges View |
“Good solid creative execution”
“Good use of out-of-the-banner creative”
“Clear and easy navigation” |
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