“A great piece of creative. The website has multiple levels of engagement and a smart friend get friend mechanic. The art direction stands out with some good use of animation. Nice work." Aaron Goldring, Deputy Creative Director at Tribal DDB

"Fun warm and magical. Engaging for kids and parents with the capacity to create custom superhero's to share (an uploaded headshot is customised and downloaded as a superhero comic book cover).  The same avatar outfits (branded undies, capes, masks and gloves) are also available as merchandise. Which you buy with real money (a nice way to package up a donation) Crayoned graphics and buttons complete what is a really well thought out idea." Josh Lancaster and Jamie Hitchcock.